07

Branding & Social Strategy

2017

KILLAFRAMEZ

Complete takeover, visual rebrand, and performance-driven social growth strategy for KILLAFRAMEZ, scaling the Instagram platform organically from 10k to 60k followers in less than a year.

Inheriting KILLAFRAMEZ at 10,000 followers presented a clear opportunity: transform a stagnant feed into a high-momentum visual platform. To unlock rapid growth, the channel needed more than just casual posts—it required a total visual overhaul and a precision-engineered content strategy.

Spearheaded a complete rebrand for KILLAFRAMEZ, establishing a dark, sharp aesthetic with uncompromising curation standards. The new visual system focused on high-contrast media, intentional short-form video hooks, and a disciplined posting taxonomy designed to maximize algorithmic distribution across the Explore page and Reels feeds.

By pairing a distinct brand identity with an aggressive growth strategy, KILLAFRAMEZ scaled from 10,000 to over 60,000 followers completely organically in less than 12 months. The transformation elevated the account from a simple curated page into a high-converting visual authority with an active, dedicated community.

01 / CHALLENGE

Taking over KILLAFRAMEZ at 10k followers required executing a complete visual transformation while building an aggressive social strategy to reignite reach, establish a distinct brand identity, and drive rapid organic growth.

Taking over KILLAFRAMEZ at 10k followers required executing a complete visual transformation while building an aggressive social strategy to reignite reach, establish a distinct brand identity, and drive rapid organic growth.

Taking over KILLAFRAMEZ at 10k followers required executing a complete visual transformation while building an aggressive social strategy to reignite reach, establish a distinct brand identity, and drive rapid organic growth.

02 / APPROACH

Executed a full rebrand of KILLAFRAMEZ, introducing a sleek, high-contrast visual identity and establishing a disciplined content pipeline. By focusing on high-impact visual curation, short-form video optimization, and algorithmic posting tactics, I built a repeatable engine for audience acquisition.

Executed a full rebrand of KILLAFRAMEZ, introducing a sleek, high-contrast visual identity and establishing a disciplined content pipeline. By focusing on high-impact visual curation, short-form video optimization, and algorithmic posting tactics, I built a repeatable engine for audience acquisition.

Executed a full rebrand of KILLAFRAMEZ, introducing a sleek, high-contrast visual identity and establishing a disciplined content pipeline. By focusing on high-impact visual curation, short-form video optimization, and algorithmic posting tactics, I built a repeatable engine for audience acquisition.

SERVICES / DELIVERABLES

Social Strategy / Brand Identity / Art Direction / Audience Growth / Content Curation

Social Strategy / Brand Identity / Art Direction / Audience Growth / Content Curation

Social Strategy / Brand Identity / Art Direction / Audience Growth / Content Curation

OUTCOME / IMPACT

Scaled KILLAFRAMEZ organically from 10k to over 60k followers in under 12 months, cementing it as a recognized visual destination and driving massive gains in reach and engagement.

Scaled KILLAFRAMEZ organically from 10k to over 60k followers in under 12 months, cementing it as a recognized visual destination and driving massive gains in reach and engagement.

Scaled KILLAFRAMEZ organically from 10k to over 60k followers in under 12 months, cementing it as a recognized visual destination and driving massive gains in reach and engagement.

PROJECT CREDITS

Creative Direction — XPLORNG Social Strategy — XPLORNG Visual Identity — XPLORNG

Creative Direction — XPLORNG Social Strategy — XPLORNG Visual Identity — XPLORNG

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Independent creative studio — Dallas / Worldwide

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